Winner Global Coaching Award 2024/25, International CSR Excellence Gold Award 2025
Winner Global Coaching Award 2024/25, International CSR Excellence Gold Award 2025

Introduction to LEGO® Serious Play®
Discover the transformative methodology that's changing the way organisations approach problem-solving and innovation – LEGO Serious Play. This innovative method, developed by a group of researchers and engineers at The LEGO Group, harnesses the power of play, collaboration, and hands-on creativity to unlock profound insights and drive exceptional outcomes. It’s an invaluable tool in business coaching and leadership development, making it a perfect fit for programs like One Feather Coaching.

The foundation of LEGO® Serious Play® can be traced back to the innovative minds within The LEGO Group. Originally conceived in the late 1990s as a means to enhance organisational communication and problem-solving, this methodology rapidly evolved into a robust framework used by businesses, educational institutions, and prominent corporations worldwide. It has become a key tool in business coaching and leadership development, with organizations like One Feather Coaching utilizing its principles to foster collaboration and creativity.

LEGO® Serious Play® is not confined to a singular purpose – it's a versatile tool that can be tailored for various challenges, making it an excellent addition to business coaching. From strategising for growth and navigating organisational change to nurturing leadership development and fostering innovation, the potential applications are virtually limitless. The bricks become a tangible medium for exploring complex concepts, enabling participants to collaboratively construct solutions that transcend traditional approaches, much like the methods employed by One Feather Coaching.

Strategy Development: Create a visual representation of your organisation's strategic goals, challenges, and potential pathways, fostering a deeper understanding and alignment among stakeholders through effective business coaching.
Organisational Change: Navigate transitions, mergers, or cultural shifts by allowing participants to construct and discuss their perceptions, fears, and aspirations, enabling smoother transformations with the support of One Feather Coaching.
Innovation Workshops: Foster out-of-the-box thinking and co-create innovative solutions by building and sharing unique perspectives on complex problems, enhancing leadership development.
Team Building: Cultivate team cohesion, identity, and trust through collaborative model-building, promoting better communication and understanding among team members.
Leadership Development: Provide leaders with a safe space to explore personal challenges, aspirations, and strategies, enhancing self-awareness and empowering effective leadership through tailored coaching.
Conflict Resolution: Address conflicts and differing viewpoints by encouraging open dialogue and facilitating the exploration of underlying dynamics using tangible models, essential for effective team collaboration.
Problem-Solving: Tackle intricate challenges by constructing physical representations, offering a holistic approach that stimulates creative solutions.
Employee Engagement: Involve employees in decision-making and change initiatives, fostering a sense of ownership and commitment to organisational goals and enhancing the overall workplace culture.
Communication Enhancement: Improve communication skills and empathy among team members by visually expressing thoughts, enhancing clarity and understanding in all business interactions.
Visioning and Goal-Setting: Craft vivid visions and set goals by translating abstract ideas into concrete models, enabling a shared sense of purpose among teams.
Conflict Management: Address conflicts constructively by encouraging dialogue and allowing participants to visualise their viewpoints and seek common ground, an important aspect of business coaching.
Customer Experience Design: Enhance customer experience by understanding and mapping customer journeys, leading to tailored improvements that resonate with client needs.

The question isn't why you should consider LEGO® Serious Play® for your business coaching and leadership development needs – it's why wouldn't you? This innovative methodology offers a unique blend of engaging hands-on activities, equal participation, and tangible outcomes. Unlike conventional methods that often stifle creativity and hinder true collaboration, LEGO® Serious Play® invites individuals to express their ideas through three-dimensional models and storytelling, providing a level playing field for all.
By leveraging the power of play, LEGO® Serious Play® taps into cognitive processes that go beyond verbal communication, unlocking insights that might otherwise remain untapped. The methodology has been embraced by some of the world's most renowned organisations – NASA, Google, EY, Shell, Coca-Cola Amatil, SAP, and even LEGO itself – attesting to its effectiveness in driving innovation, fostering teamwork, and cultivating exceptional leadership.
Are you ready to embark on a journey of discovery and transformation? Step into the world of LEGO® Serious Play® and experience the unparalleled benefits of a method that nurtures creativity, empowers collaboration, and propels you toward achieving remarkable results. Let the bricks be your guide as you redefine the way you solve problems, inspire innovation, and elevate your organisation's success.
One Feather Coaching offers Participatory Strategic Development Workshops using the LEGO® SERIOUS PLAY® materials and methodology.
Louisa Clarke, Trained facilitator of LEGO® SERIOUS PLAY® method and materials.

“LEGO, SERIOUS PLAY, the Mini figure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorise or endorse this website. For insights into business coaching and leadership development, consider exploring One Feather Coaching.”
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